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The Tipping Point:How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is about the idea that at a certain volume or quantitative change, there can be a qualitative change. This concept, and the term "tipping point", may now have reached a tipping point when the term appears in popular press and common language.

The book covers some of the small things that can take an idea or item from a rare thing to something popular or frequent. Some of the concepts covered are epidemics, social networks, fashion trends and crime rates.

Copyright 2000, 2002
ISBN 0-3316-34662-4

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